Franklin & Marshall College Franklin & Marshall College

  • People
  • Berwood A. Yost

    Director, Floyd Institute's Center for Opinion Research and Director, Floyd Institute for Public Policy Analysis and Adjunct Instructor of Government
    717-291-3922
    Office: HAR303

    Professional Biography

    Berwood Yost is the Director of the Center for Opinion Research at Franklin and Marshall College where he also teaches courses in research methods and public health. He has substantial applied experience designing and implementing public opinion research using both qualitative and quantitative methods, and has conducted funded research on behalf of government, business, nonprofit organizations, public utilities, higher education, and the media.  Mr. Yost’s clients include major private and public organizations and institutions in the fields of health, education, and business.  Mr. Yost has published nearly two-dozen articles in referred scholarly journals and has also made numerous conference presentations based on the results and analysis of survey research he has designed and administered.  His scholarly research has appeared in Addictive Behaviors, American Journal of Preventive Medicine, American Journal of Public Health, Commonwealth, Criminology & Public Policy, Human Rights Quarterly, Nicotine and Tobacco Research, Tobacco Control, and Women’s Health Issues.  His writings have also appeared in The Polling Report, Pollster.com, Public Opinion Pros, and Survey Research, which are published for the professional survey research community.  The results of Mr. Yost’s research have also appeared in major newspapers, including the New York Times, USA Today, The Philadelphia Inquirer, and the Philadelphia Daily News, to name a few.


    Mr. Yost is also the head methodologist for the Franklin and Marshall College Poll, formerly the Keystone Poll, which is conducted for the Philadelphia Daily News, Pittsburgh Tribune Review, WTAE-TV, and WGAL-TV.  The Poll is an ongoing survey activity of the Center for Opinion Research and the Center for Politics and Public Affairs, both at Franklin and Marshall College, which tracks public attitudes toward public policy issues and political campaigns.  It has become the state’s most respected pre-election survey, because of its accuracy in forecasting election outcomes.  Prior to assuming his present post, he was the Director of the Center for Opinion Research at Millersville University, where he also taught courses in public policy and research methods.