The Center for Opinion Research is a full-scale survey research organization with a state-of-the art call center, a modern focus group facility, and a team of expert project managers and highly skilled interviewers. We collaborate closely with staff and faculty from many departments at F&M, and our work is greatly enhanced by the academic wealth of the college.
At Franklin & Marshall, we have made important contributions to scholarship and education. We pursue scholarly research, primarily in the areas of healthcare, education, public policy, and voting behavior. We also study the methodologies and mechanisms of survey research itself.
For the community, we have conducted surveys for many different civic and nonprofit groups, helping them analyze and use data to meet their goals for making Lancaster a more dynamic, healthy, and livable city.
In Pennsylvania, we regularly conduct research for state agencies, nonprofit groups, media organizations, and businesses, in the areas of public policy, education, marketing and advertising, and human behavior. Our clients use the results to drive policy and strategy changes in government, education, and community services across the state.
Our research helps make a difference--at Franklin & Marshall, in the Lancaster community, and throughout Pennsylvania.