Franklin & Marshall College Franklin & Marshall College

Center for Opinion Research

    • survey1 2
    • call center woman
    • Patricia E. Harris Center for Business, Government & Public Policy

About Us

The Center is a full-scale survey research organization with a state-of-the art call center, a modern focus group facility, and a team of expert project managers and highly skilled interviewers. We collaborate closely with staff and faculty from many departments at F&M, and our work is greatly enhanced by the academic wealth of the college.

At Franklin & Marshall

In addition to conducting survey research on behalf of clients, we also pursue scholarly research, primarily in the areas of healthcare, education, public policy, voting behavior, and the methodologies of survey research. We have made important contributions in both scholarship and education, including:

  • Collaborating with faculty in the Biology and Government Departments to create the new interdisciplinary Public Health major, which brings together students and professors from various disciplines and explores public health issues from a variety of perspectives.​
  • ​Partnering with the Departments of Biology and Public Health and the Clinic for Special Children to conduct a comprehensive epidemiological study of the Lancaster County Amish settlement, designed to discover more about genetic diseases that are common in Amish communities.

For the Community

We conduct surveys for many different healthcare, education, arts, and civic groups, and help them analyze and use the data to meet their goals for making Lancaster a more dynamic, healthy, and livable city. Recent research for community groups includes:

  • Extensive health data collection, analysis, and reporting, for Lancaster General Health’s Community Transformation Grant Program, funded by the Centers for Disease Control.
  • Evaluation of the School District of Lancaster’s many federally-funded programs. We have developed customized data collection and analysis tools that help the district determine whether the programs are effective.

In Pennsylvania

We regularly perform research for state agencies, nonprofit groups, media organizations, and businesses, in the areas of public policy, education, marketing and advertising, and human behavior. Our clients use the results to drive policy and strategy changes in government, education, and community services across the state. Recent statewide projects include:

  • Research for Drug Free Pennsylvania that measured state residents’ knowledge about drug and alcohol abuse, including prescription drugs. DFPA is using the results to improve its education and communications strategies.

  • A study of the potential for expanding natural gas infrastructure in Pennsylvania, for the Center for Rural Pennsylvania.