A 20-month effort to redesign and relaunch the Franklin & Marshall website culminated in early December, when the College unveiled a new site offering more dynamic and visual content to visitors. The new site takes advantage of advances in technology and meets the needs of users who often access it on mobile devices. The address remains the same: www.fandm.edu.
“In this digital age, a college’s website has become the most important vehicle for an institution introducing and presenting itself to the world,” said Vice President for Communications Cass Cliatt, who oversaw the redesign project. “The Franklin & Marshall site rebuild incorporates responsive design and creates a new presence for the College that aims to inspire, motivate and meet the needs of Franklin & Marshall’s many constituencies.”
The design of the previous version of fandm.edu was completed in 2009 based on needs assessed two years earlier. While it continued to support many of the College’s operations, the geographic diversity of students coming from across the nation and around the globe—as well as changes in the ways students undertake their college search—means that greater numbers of prospective students and their families rely on F&M’s website to learn what the College has to offer.
The completion in 2013 of F&M’s strategic planning process laid the foundation for a website redesign that reflects and supports the College’s strategic priorities, Cliatt said. These goals include recruiting an extraordinary student body, supporting excellence in scholarship and teaching, and building engagement with alumni, among other objectives.
In addition to updated responsive functionality, the new site presents information in more accessible ways, said Srirupa Dasgupta, F&M’s director of web content and multimedia. “Content on the current site that previously might have been duplicated from long-form print publications—a common practice during earlier development of websites—has been adapted to be more brief and visual for the way Web users today access information online,” she said.