<?xml version="1.0" encoding="UTF-8"?><item href="/stories/reddit-matt-klein-tracks-culture-trends.html" dsn="news"><featured/><pubDate>05/03/2023</pubDate><title>Reddit's Matt Klein '15 Tracks Complex Culture Trends</title><description>As Head of Global Foresight at Reddit, Matt Klein '15 is responsible for making sense of all the data on a social news website and forum that sees more than 57 million visitors per day. When he was a student at F&amp;M, Klein completed a joint major in psychology and film &amp; media studies. “I concentrated in "CyberPsychology" — the psychosocial implications of life online,” he said. “My thesis studied why we're motivated to share brands' viral videos online, and how we form identity through ads.”</description><author>Kim O'Brien</author><image><img src="/uploads/files/matt-klein-15-crop.jpg" alt="Matt Klein 15, head of global foresight at Reddit."/></image><image-caption/><tags><tag>Alumni</tag><tag>Film and Media Studies</tag><tag>Psychology</tag></tags></item>