As Vice President for Communications at Franklin & Marshall College, Cass Cliatt has oversight of all elements of the College's strategic positioning and development and execution of marketing and communications strategy.
Reporting to the President, Ms. Cliatt works closely with other members of the College's senior leadership to develop initiatives to showcase and strengthen F&M's leadership in launching students to post-graduate success, and to ensure that the College excels in the areas of student and faculty recruitment, alumni engagement, fundraising, and building relationships with stakeholders in higher education reform and educational partnerships.
With oversight of news, media relations, publications, Web content, video production, social media, and all aspects of print, electronic and graphic communications, including monitoring uses of the College's logo and trademarks, Ms. Cliatt is responsible for the public "voice" of F&M. She manages messaging represented through the full range of communications tools and mechanisms that reach current and prospective students, parents, current and prospective faculty and professional staff, alumni, donors, peer institutions, higher education organizations, and funding organizations and agencies.
Prior to joining Franklin & Marshall in January of 2012, Ms. Cliatt led essential communications efforts at Princeton University, first as the University's chief spokesperson and director of media relations, and then as director of news and editorial services, overseeing media relations, news and editorial content on the Princeton University homepage and core website, social media, and editorial content in key campus electronic and print publications. In this role, she also coordinated news operations with offices across campus and managed crisis communications and media planning for major initiatives.
Prior to beginning her career in higher education, Ms. Cliatt served as deputy director of communications and policy for the Office of the Cook County Clerk, a jurisdiction serving more than 5.4 million residents of Chicago and surrounding suburbs, after an earlier career of almost a decade as an award-winning newspaper journalist.
She earned her A.B. in English from Princeton University, with a certificate in Spanish, and an M.S. in journalism from Northwestern University's Medill School of Journalism. She is a member of CASE, CUPRAP, AAC&U and PRSA, among other professional organizations, and is on the Board of Trustees for the Wenner-Gren Foundation.