(References to "Franklin & Marshall," "F&M" or "College" for the purposes of these policy guidelines refer to Franklin & Marshall College in Lancaster, PA)
This policy applies to the many entities with which Franklin & Marshall College conducts business or participates in cooperative financial agreements or partnerships. This includes relationships with vendors, contractors, architects, consultants, licensees, construction firms, retail establishments and other entities. The College appreciates these relationships, but owing to its non-profit status, also must not appear to endorse or promote commercial or for-profit enterprises. Commercial and for-profit entities must contact College Communications at F&M with requests to use the Franklin & Marshall College name or representative images.
Entities desiring to use the trademarked Franklin & Marshall College name or images in any online, print or other media may refer to the relationship with the College only in a specific and factual manner, and must follow the College's standard guidelines for promotional requests (for brochures, websites, releases, etc.) and film and photography guidelines.
Only after receiving express written approval specific to the use may entities use the Franklin & Marshall College logo, place mention of the College prominently on their websites, or refer to the corporate entity known as Franklin & Marshall College in any mass marketing or promotional materials.
When mentioning Franklin & Marshall, entities must refer to the specific project. For example, it would be acceptable to say, "Smith Co. has designed John Doe College for the Facilities and Operations Department at Franklin & Marshall College," or "Smith Co. worked with Franklin & Marshall's Facilities and Operations Department." It would not be acceptable to say, "Franklin & Marshall College teams up with Smith," "Franklin & Marshall College has partnered with Smith," or "Franklin & Marshall College uses Smith" — this applies especially in cases in which the relationship is for a department-specific, rather than College-wide, project. When the College is referenced, Franklin & Marshall cannot be mentioned first in the sentence, headlines or section headers (see examples above).
The College must review and approve any copy that mentions Franklin & Marshall College before it proceeds to any new or further publication. This includes new mentions in press releases, in print materials or on websites. The College also must review requests to discuss F&M projects in news interviews.
We ask that photographers and videographers — or their contract employers — wishing to capture images of the College for publicity purposes review the College's policy and submit the online request form: Request to Film at Franklin & Marshall College
The use of any photographs is bound by the agreement reached for the approved particular project. For members of the news media, public-use doctrines apply. News media should contact Jason Klinger, director of news & publications, Franklin & Marshall College (Jason.firstname.lastname@example.org).
For general "Franklin & Marshall College" name/image permissions contact:
Vice President for Communications Franklin & Marshall College
P.O. Box 3003
Lancaster, PA 17604-3003
Last update: 9 May 2013