Franklin & Marshall College Franklin & Marshall College

Promote an Event

This is a simple checklist for faculty and professional staff event organizers to get the word out about their Franklin & Marshall College events.

1. Enter the event into the online College calendar

  • Go to calendar.fandm.edu
  • Click on the "Add/Edit an Event" button toward the bottom of the screen
  • After signing in, fill out and submit the Event Builder form.

As part of this form, you may choose to also submit your event to Encore, which is the edited online and printed calendar of public events prepared by the Office of College Communications. Encore events may receive a level of promotion (primarily through the College website and electronic newsletters) beyond events intended only for students and employees. Choosing ‘Consider this event for Encore' will submit an event for review. Accepted events will appear at encore.fandm.edu. College Communications reserves the right to edit submissions for clarity and content.

2. Request a poster from College Communications

One of the most popular services the publications team provides is creating posters. To help them ensure you receive the best work they can produce in a timely fashion, please use the office's poster-order form.

Visit our list of frequently asked questions and place a poster order.

3. Alert the News Team in College Communications

A staff of former journalists in College Communications operates as a news bureau, reporting about the news and events of Franklin & Marshall throughout the week. These stories appear on the online news site F&M News and often are highlighted on the College's homepage. In addition, news about events that would be of interest to the broad community beyond F&M often is converted into a press release and distributed to local, regional or national media, depending on the nature of the event and the preferences of the organizers and/or invited guests (See #5 below).

Your item also may appear in The Diplomat, the College's weekly email newsletter that includes highlights of some of the week's top news stories reported by the staff in College Communications throughout the academic year. It includes  newsworthy events and individuals in the College community.

If you would like to propose your event as a story idea, email the News Team at . The staff cannot guarantee that every proposed idea will become a story, but they give careful consideration to every idea submitted.

4. Mention the event on one or more Web pages

If you've placed the event in the College's online event calendar, you can simply link from your department's page to the listing. Or, if you'd rather make more of it, you can feature it on your department's page with an image and more text, using the new dynamic call-out manager within myDiplomat. If you need help doing this, drop in at a Web clinic. For clinic location and schedule, see its.fandm.edu/web.

Think about where people would be apt to look for your event. For example,  a reading by a visiting novelist could be listed on the Writers House page, the Creative Writing Program page, the English Department page and the gateways for Current Students, Faculty & Staff and Neighbors. ("Gateways" are Web pages on our new Web site that gather together the links most likely to be used by a particular constituency.) As another example, Commencement could be listed on the gateways for Alumni, Current Students, Neighbors and Parents. To locate the person who maintains a gateway or any other Web page, please contact Sri Dasgupta, director of Web content, at 291-3869 or e-mail her at .

5. If the Lancaster community is invited, alert the Director of Media Relations

The director of media relations oversees the College's external news outreach and announces public events to calendar listing editors of all the regional media, including e-newsletters, print, radio and TV. Print announcements include submissions, at least one month in advance, to both major daily and regional community newspapers. For artistic events or lectures, the director also sends announcements to media organizations that have long lead times, such as regional monthly lifestyle magazines. These magazines require event information three months in advance. Each media outlet may or may not choose to run the event as a calendar listing.

For high-profile lecturers, performers and art exhibitions, organizers should contact the director of media relations for advice and guidance about outreach to  local media. Organizers should alert the director at least a month in advance to ensure that media needs may be assessed and accommodated. 

Contact Julia Ferrante, director of media relations, at 291-4062 or .

In addition, consider listing the event in LancasterOnline.

  • Go to calendar.lancasteronline.com and register.
  • Then click on " Add to our listings " of the calendar home page in the upper right to list your event or add your location to the site.
  • If you have any questions, please contact

6. Consider an e-mail reminder

If you have done all of the above, you don't need to announce your event by e-mail. But if you choose to send an e-mail, make it short, and send it just once, the day before the event, as a reminder.