Franklin & Marshall's Office of College Communications provides these answers to questions frequently raised by campus offices and departments requesting production of posters:
Please see the Production Schedule Overview outlined on our Publications Services page. If you supply copy and illustrations and/or photos, College Communications can produce a poster in one week (seven days). For example, if you submit a request on Oct. 1, you will have a poster in hand on Oct. 8.
If you are supplying copy but need the department to create a design from the ground up (finding an image or creating an illustration, for example), we will need two weeks (14 days) to fulfill the request. For example, if you submit a request on Oct. 1, you will have the final work in hand Oct. 15.
If you are planning a series of two or more posters, someone can sit down with you or call you to talk about a concept/theme and create a template to suit your message and needs.
College Communications employs three talented student workers. All are proficient in design and/or photo editing. The Publications staff oversees the students’ work to assure quality control.
The rule of thumb is this: the less text, the better. Let your images and typography do the work. You only have a few seconds, at best, to grab someone’s attention with a poster, so focus on imagery and try to avoid overwhelming viewers with excessive verbiage.