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F&M Names Strategic Leaders for Advancement, Communications

Two strategic leaders soon will join Franklin & Marshall's offices of College Advancement and Communications to support the College's efforts to ensure the institution maintains a strong position among its many stakeholders.

Patrick Burke, a Class of 1990 alumnus who most recently served as assistant headmaster for development at Portsmouth Abbey School in Portsmouth, R.I., has been named associate vice president for College Advancement. He will join F&M on Dec. 2.  Kevin Burke, who currently serves as director of strategic communications for the University of South Florida in Tampa, Fla., will begin as the associate vice president for communications on Dec. 9. (There is no familial relation between Patrick Burke and Kevin Burke.)

Patrick Burke, AVP for Advancement

  • Patrick Burke
  • Patrick Burke (Photo by Melissa Hess)

At Portsmouth Abbey, Patrick Burke oversaw institutional fundraising  including a recently completed comprehensive campaign, advised the head of school on external affairs strategy and fundraising tactics, supported the school’s Board of Regents and served as a member of the school's senior management team in several positions of increasing responsibility for a total of 17 years. He also was the director of the annual fund at Loomis Chaffee School in Windsor, Conn., between 1995 and 1998, before returning to Portsmouth Abbey.  Early in Patrick’s career, he served in admissions for Portsmouth Abbey.

In his new position at F&M, Patrick Burke will support the vice president for college advancement in managing the College's advancement office and will directly oversee major gifts, campaign fundraising, corporate and foundation relations, parent development, gift planning, and principal gifts. In partnership with the vice president for advancement, he also will direct fundraising and stakeholder engagement programs in collaboration with the offices of admission and financial aid, student and post-graduate development, athletics, communications, the dean of the college, the provost and others.

Vice President for Advancement Matthew Eynon said Patrick Burke will play a key role in enhancing a culture of engagement and lifelong commitment to philanthropic support among alumni.

"Patrick is a seasoned development leader who has managed high-performance teams, supported trustees and institutional leaders, and inspired campus colleagues to partner in the advancement enterprise -- all characteristics that will make him an asset to the College," Eynon said. "As F&M enters a comprehensive campaign, Patrick's experience will add a great deal to the advancement team's support for the

College's goals. In addition, as an alumnus, Patrick is a believer in the value of the liberal arts, and above all in F&M. I am thrilled that Patrick, his wife Kathleen, and their two children will join the F&M community and I look forward to the impact of Patrick’s leadership."

Burke said he is excited to return to F&M as the College prepares to launch a comprehensive campaign.

"As an alumnus, I was immediately attracted to the idea of coming back here to be part of an exciting period in the history of F&M," he said. "I also was intrigued by President (Daniel R.) Porterfield and the vision he is laying out for the campus locally and on a broader scale."

Kevin Burke, AVP for Communications

  • Kevin Burke
  • Kevin Burke (Photo by Melissa Hess)

Kevin Burke comes to F&M with 30 years of experience in higher education and journalism. At USF, the nation's eighth largest public university, he leads strategic branding, positioning, marketing and communications activities.

A graduate of Western Michigan University in Kalamazoo, Mich., with a bachelor of arts degree in English, Kevin Burke previously held positions directing university communications, media relations, television production and photography and public information at Ball State University, Earlham College, University of Notre Dame and the Culver Educational Foundation, all in Indiana. He began his career as a newspaper reporter at the South Bend Tribune and also worked as an assignment editor and reporter for an NBC affiliate television station in South Bend. 

Throughout his career, he has won numerous awards from the Council for the Advancement and Support of Education and other organizations, and published a book about the Notre Dame stadium in 2000.

In his new role, Kevin Burke will manage daily operations in the Office of College Communications and support the vice president for communications in guiding marketing strategy and public positioning for the institution.

"At a time when colleges are increasingly called upon to demonstrate our value and impact, the addition of Kevin's three decades of experience as a communications strategist will be a true asset in F&M's marketing and positioning efforts," Vice President for Communications Cass Cliatt said. "Kevin will help in our drive to strengthen communications for recruiting students and top scholars, building philanthropic support, and showcasing the excellent educational experience we offer."

Kevin Burke will serve as an executive editor and work closely with four directors who are responsible for editing, writing, and managing communications in the areas of student recruitment, alumni and parent engagement, fundraising, news, media relations, social media, and electronic and video communications, as well as emergency management and crisis response. He takes over the role from previous Associate Vice President for Communications Eric Quiñones, who left the position to become the president's speechwriter at Princeton University.

Burke said he is excited to join the communications team at F&M and add to the office's efforts "to enhance and expand the institution's reputation as a leading national liberal arts college."

"President Porterfield has demonstrated clearly his commitment to F&M’s high-achieving students, his support for faculty, and his aim to ensure that, together with its dedicated professional staff, the College retains its position of leadership in an era of increasing competition within American higher education," Kevin Burke said. "I look forward to becoming part of this distinctive and dynamic community of teaching, learning, and action."