Center for Opinion Research

The Center is a full-scale survey research organization. We provide research services to both the college and outside organizations, including educational institutions, government agencies, the media, private corporations, and nonprofit groups.

Franklin & Marshall College Poll

Read the Latest F&M College Poll Results

Our October 2014 poll shows that Tom Wolf maintains a sizable but narrower lead over Republican incumbent Tom Corbett. The race has tightened primarily due to the Governor’s improved standing among Republican voters. Governor Corbett continues to trail his Democratic challenger, Tom Wolf, 53% to 40%.   

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Accuracy & Reliability

The Center is a full-scale survey research organization. We provide research services to both the college and outside organizations, including educational institutions, government agencies, the media, private corporations, and nonprofit groups.

Over the years, the Center has established a reputation for outstanding accuracy and reliability and insightful data analysis. We are recognized as a particularly valuable source of information for those involved in public policy, and have become a primary resource for government agencies and media groups seeking objective information about the issues facing Pennsylvania.

We are also the home of the nationally recognized Franklin & Marshall College Poll, which surveys citizens about public policy and political issues in Pennsylvania and nationally. Widely praised for its accuracy, this is the oldest statewide poll exclusively directed and produced in Pennsylvania. 

Recently, the Center has become nationally recognized for our excellent performance in predicting election results; the New York Times named the F&M Poll as one of the most accurate in the nation during the 2012 election.

The Center's capabilities encompass all aspects of survey and market research: survey design and administration, data collection and analysis, program evaluation, and focus group facility rental and recruiting services. Our research team’s expertise covers a wide range of areas, including public health, customer satisfaction, higher education, public policy, human behavior, and marketing and advertising.

Drawing on our deep knowledge of the various policy areas, we offer informed and thoughtful opinions about what survey results mean, guiding our clients as they use the information to answer important questions and make strategic decisions.

Read About Our Groundbreaking New Research for PAFSA

Called Childhood at Risk: An Exploration of Perceptions and Attitudes Regarding Child Abuse, this important research examines attitudes about child abuse in order to identify how misconceptions can be corrected and children can be protected.  

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Story 10/29/2014

F&M Poll: Wolf Maintains Lead; Corbett Attracts More GOP...

As he has since the May primary elections, Democrat Tom Wolf maintains a double-digit leader over incumbent Pennsylvania Republican Gov. Tom Corbett with one week before the Nov. 4 general election....

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Story 8/28/2014

Latest F&M Poll: Corbett Still Behind Wolf in Pa....

Democrat Tom Wolf has opened a 25-point lead over incumbent Gov. Tom Corbett in the race for governor of Pennsylvania, according to the latest Franklin & Marshall College Poll.

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Story 7/2/2014

F&M Poll Shows Wolf Leading Corbett in Pa. Gubernatorial...

A majority of Pennsylvania voters, 59 percent, believe the state is "off on the wrong track," while in the governor's race incumbent Gov. Tom Corbett is trailing Democrat Tom Wolf by 22 points,...

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