Franklin & Marshall College Franklin & Marshall College

Center for Opinion Research

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    • Patricia E. Harris Center for Business, Government & Public Policy

The Center is a full-scale survey research organization. We provide research services to both the college and outside organizations, including educational institutions, government agencies, the media, private corporations, and nonprofit groups.

Over the years, the Center has established a reputation for outstanding accuracy and reliability and insightful data analysis. We are recognized as a particularly valuable source of information for those involved in public policy, and have become a primary resource for government agencies and media groups seeking objective information about the issues facing Pennsylvania.

We are also the home of the nationally recognized Franklin & Marshall College Poll, which surveys citizens about public policy and political issues in Pennsylvania and nationally. Widely praised for its accuracy, this is the oldest statewide poll exclusively directed and produced in Pennsylvania. 

Recently, the Center has become nationally recognized for our excellent performance in predicting election results; the New York Times named the F&M Poll as one of the most accurate in the nation during the 2012 election.

The Center's capabilities encompass all aspects of survey and market research: survey design and administration, data collection and analysis, program evaluation, and focus group facility rental and recruiting services. Our research team’s expertise covers a wide range of areas, including public health, customer satisfaction, higher education, public policy, human behavior, and marketing and advertising.

Drawing on our deep knowledge of the various policy areas, we offer informed and thoughtful opinions about what survey results mean, guiding our clients as they use the information to answer important questions and make strategic decisions.

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  • Read the latest F&M College Poll Results
  • Our October 2014 poll shows that Tom Wolf maintains a sizable but narrower lead over Republican incumbent Tom Corbett. The race has tightened primarily due to the Governor’s improved standing among Republican voters. Governor Corbett continues to trail his Democratic challenger, Tom Wolf, 53% to 40%. 

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  • Read About Our Groundbreaking New Research for PAFSA
  • Called Childhood at Risk: An Exploration of Perceptions and Attitudes Regarding Child Abuse, this important research examines attitudes about child abuse in order to identify how misconceptions can be corrected and children can be protected.