Center for Opinion Research

The Center is a full-scale survey research organization. We provide research services to both the college and outside organizations, including educational institutions, government agencies, the media, private corporations, and nonprofit groups.

Franklin & Marshall College Poll

Read the Latest F&M College Poll Results

The March 2015 Franklin & Marshall College Poll of Pennsylvania registered voters shows more voters believe the state is headed in the right direction than at any time since January 2010.  Nearly two in five (38%) registered voters believes Governor Wolf is doing an “excellent” or “good” job as governor. Pennsylvania registered voters’ top...

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Accuracy & Reliability

The Center is a full-scale survey research organization. We provide research services to both the college and outside organizations, including educational institutions, government agencies, the media, private corporations, and nonprofit groups.

Over the years, the Center has established a reputation for outstanding accuracy and reliability and insightful data analysis. We are recognized as a particularly valuable source of information for those involved in public policy, and have become a primary resource for government agencies and media groups seeking objective information about the issues facing Pennsylvania.

We are also the home of the nationally recognized Franklin & Marshall College Poll, which surveys citizens about public policy and political issues in Pennsylvania and nationally. Widely praised for its accuracy, this is the oldest statewide poll exclusively directed and produced in Pennsylvania. 

Recently, the Center has become nationally recognized for our excellent performance in predicting election results; the New York Times named the F&M Poll as one of the most accurate in the nation during the 2012 election.

The Center's capabilities encompass all aspects of survey and market research: survey design and administration, data collection and analysis, program evaluation, and focus group facility rental and recruiting services. Our research team’s expertise covers a wide range of areas, including public health, customer satisfaction, higher education, public policy, human behavior, and marketing and advertising.

Drawing on our deep knowledge of the various policy areas, we offer informed and thoughtful opinions about what survey results mean, guiding our clients as they use the information to answer important questions and make strategic decisions.

Review the Results of our 2015 Community Health Needs Assessment of York and Adams Counties

This research identified health needs in the York and Adams communities, focusing specifically on health risks that are among the leading causes of death and disability. Our analysis shows that the most significant health risks relate to obesity and mental health.  

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Read About our Groundbreaking Research on Child Abuse, conducted for the Pennsylvania Family Support Alliance

Called Childhood at Risk: An Exploration of Perceptions and Attitudes Regarding Child Abuse, this important research examines attitudes about child abuse in order to identify how misconceptions can be corrected and children can be protected.  

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Story 6/11/2015

Monitoring Sexual Minority Rights With A Global Barometer

As  the United Nations works to specifically include lesbians, gays, bisexuals, transgender and intersex (LGBTI) individuals in the Universal Declaration of Human Rights, Article 1 and other key...

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Story 10/29/2014

F&M Poll: Wolf Maintains Lead; Corbett Attracts More GOP...

As he has since the May primary elections, Democrat Tom Wolf maintains a double-digit leader over incumbent Pennsylvania Republican Gov. Tom Corbett with one week before the Nov. 4 general election....

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Story 8/28/2014

Latest F&M Poll: Corbett Still Behind Wolf in Pa....

Democrat Tom Wolf has opened a 25-point lead over incumbent Gov. Tom Corbett in the race for governor of Pennsylvania, according to the latest Franklin & Marshall College Poll.

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