Center for Opinion Research

The Center is a full-scale survey research organization. We provide research services to both the college and outside organizations, including educational institutions, government agencies, the media, private corporations, and nonprofit groups.

Franklin & Marshall College Poll

Read the Latest F&M College Poll Results

The April 2016 Franklin & Marshall College Poll of Pennsylvania registered voters reveals clear front runners in the presidential nominating contests. The Democratic presidential primary race in Pennsylvania has changed little since January. The poll shows Hillary Clinton with a sizable lead over Bernie Sanders, 58% to 31%, which is consistent...

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Accuracy & Reliability

The Center is a full-scale survey research organization. We provide research services to both the college and outside organizations, including educational institutions, government agencies, the media, private corporations, and nonprofit groups.

Over the years, the Center has established a reputation for outstanding accuracy and reliability and insightful data analysis. We are recognized as a particularly valuable source of information for those involved in public policy, and have become a primary resource for government agencies and media groups seeking objective information about the issues facing Pennsylvania.

We are also the home of the nationally recognized Franklin & Marshall College Poll, which surveys citizens about public policy and political issues in Pennsylvania and nationally. Widely praised for its accuracy, this is the oldest statewide poll exclusively directed and produced in Pennsylvania. 

Recently, the Center has become nationally recognized for our excellent performance in predicting election results; the New York Times named the F&M Poll as one of the most accurate in the nation during the 2012 election.

The Center's capabilities encompass all aspects of survey and market research: survey design and administration, data collection and analysis, program evaluation, and focus group facility rental and recruiting services. Our research team’s expertise covers a wide range of areas, including public health, customer satisfaction, higher education, public policy, human behavior, and marketing and advertising.

Drawing on our deep knowledge of the various policy areas, we offer informed and thoughtful opinions about what survey results mean, guiding our clients as they use the information to answer important questions and make strategic decisions.

Review the Results of our 2015 Community Health Needs Assessment of York and Adams Counties

This research identified health needs in the York and Adams communities, focusing specifically on health risks that are among the leading causes of death and disability. Our analysis shows that the most significant health risks relate to obesity and mental health.  

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Read About our Groundbreaking Research on Child Abuse, conducted for the Pennsylvania Family Support Alliance

Called Childhood at Risk: An Exploration of Perceptions and Attitudes Regarding Child Abuse, this important research examines attitudes about child abuse in order to identify how misconceptions can be corrected and children can be protected.  

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Story 2/25/2016

Clinton and Trump Still Lead, But GOP Race Tightens

With just two months to go before Pennsylvania's April 26 primary, Republican Donald Trump and Democrat Hillary Clinton remain the favorites to win the 2016 race for their respective parties'...

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Story 1/28/2016

Trump, Clinton Still Lead, But Cruz, Sanders Gaining, F&M...

In Pennsylvania, Republican Donald Trump and Democrat Hilary Clinton remain the frontrunners in the 2016 race for their respective parties' presidential nominations, according to the latest Franklin...

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Story 10/29/2015

Support For Governor Slips As Budget Impasse Continues, F&M...

As Democratic Gov. Tom Wolf and the Republican-controlled General Assembly wrangle over a state budget that is now nearly four months late, the governor's support among registered voters is beginning...

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