The Center for Opinion Research is widely recognized as one of the nation’s foremost survey research organizations. We design innovative and thoughtful research solutions to help our clients answer important questions and make strategic decisions. As a full-scale survey research organization situated within a liberal arts college, the Center is unique in Pennsylvania, and our research capabilities are greatly enhanced by our relationship with F&M. Our expertise covers a wide range of areas, including public policy, healthcare, education, marketing, and politics. We are also home to the nationally recognized Franklin & Marshall College Poll, which surveys citizens about public policy and political issues. Widely praised for its accuracy, this is the oldest statewide poll exclusively directed and produced in Pennsylvania.

Franklin & Marshall College Poll

Read the Latest F&M College Poll Results

The April 2016 Franklin & Marshall College Poll of Pennsylvania registered voters reveals clear front runners in the presidential nominating contests. The Democratic presidential primary race in Pennsylvania has changed little since January. The poll shows Hillary Clinton with a sizable lead over Bernie Sanders, 58% to 31%, which is consistent...

Read More

Review the Results of our 2015 Community Health Needs Assessment of York and Adams Counties

This research identified health needs in the York and Adams communities, focusing specifically on health risks that are among the leading causes of death and disability. Our analysis shows that the most significant health risks relate to obesity and mental health.  

Read More

Read About our Groundbreaking Research on Child Abuse, conducted for the Pennsylvania Family Support Alliance

Called Childhood at Risk: An Exploration of Perceptions and Attitudes Regarding Child Abuse, this important research examines attitudes about child abuse in order to identify how misconceptions can be corrected and children can be protected.  

Read More

Review the Latest F&M College Poll Results

The April 2016 Franklin & Marshall College Poll of Pennsylvania registered voters reveals clear front runners in the presidential nominating contests. The Democratic presidential primary race in Pennsylvania has changed little since January. The poll shows Hillary Clinton with a sizable lead over Bernie Sanders, 58% to 31%, which is consistent...

Read More

Read the Opinion Piece by Director Berwood Yost, published in The Philadelphia Inquirer and elsewhere.

“No candidate with negative personal popularity has won an election for U.S. Senate, governor, or president in Pennsylvania. Not one. That Donald Trump and Hillary Clinton are the most unpopular candidates ever to run for president is one more example of how unusual and unpredictable this campaign is and will be.”  

Read More
Story 2/25/2016

Clinton and Trump Still Lead, But GOP Race Tightens

With just two months to go before Pennsylvania's April 26 primary, Republican Donald Trump and Democrat Hillary Clinton remain the favorites to win the 2016 race for their respective parties'...

Read More
Story 1/28/2016

Trump, Clinton Still Lead, But Cruz, Sanders Gaining, F&M...

In Pennsylvania, Republican Donald Trump and Democrat Hilary Clinton remain the frontrunners in the 2016 race for their respective parties' presidential nominations, according to the latest Franklin...

Read More
Story 10/29/2015

Support For Governor Slips As Budget Impasse Continues, F&M...

As Democratic Gov. Tom Wolf and the Republican-controlled General Assembly wrangle over a state budget that is now nearly four months late, the governor's support among registered voters is beginning...

Read More