Franklin & Marshall College Franklin & Marshall College

Center for Opinion Research

Marketing and Advertising

Kozlowski, L.T., Palmer, R.F., Stine, M., Strasser, A. and Yost, B.A. (2001). Persistent Effects of a Message Counter-Marketing Light Cigarettes: Results of a Randomized Controlled Trial. Addictive Behaviors 26 (3): 447 – 452.

Kozlowski, L.T., Yost, B.A., Stine, M. and Celebucki, C. (2000). Massachusetts’ Advertising Against Light Cigarettes Appears to Change Beliefs and Behavior. American Journal of Preventive Medicine 18 (4): 339 – 342.

Kozlowski, L.T., Goldberg, M.E., Sweeney, C.T., Palmer, R.F., Pillitteri, J.L., Yost, B.A., White, E.L. and Stine, M. (1999). Smoker Reactions to a Radio Message that Light Cigarettes are as Dangerous as Regular Cigarettes. Nicotine and Tobacco Research 1 (1), 67 – 76.

Kozlowski, L.T., Pillitteri, J.L, Yost, B.A., Goldberg, M.E. and Ahern, F.M. (1998). Advertising Fails to Inform Smokers of Official Tar Yields of Cigarettes. Journal of Applied Biobehavioral Research 3 (1): 55 – 64.