Franklin & Marshall College Franklin & Marshall College

Center for Opinion Research

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    • Patricia E. Harris Center for Business, Government & Public Policy

Services

Our philosophy is to design and conduct studies that are customized to the needs of each individual client. Our project managers have extensive experience helping organizations evaluate needs, define research goals, and design effective research strategies. We provide survey research, qualitative research, data entry and verification, transcription, and statistical analysis and reporting services.

A full range of data collection methods are available, including telephone, web, and mail surveys, in-person or telephone depth interviews, and focus groups. Data analysis can simple, such as providing a frequency report of respondents' answers to questions. Or we can create detailed cross tabulations that illustrate the relationships between respondents' answers and multiple variables, such as age, income level, or geographic location.

Whether your project is large or small, whether you need us to design and conduct research from beginning to end, or whether you simply need help analyzing existing data, we have the expertise to help you meet your goals.