Franklin & Marshall College Franklin & Marshall College

Center for Politics & Public Affairs

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Series IV: What Has All That Money Bought?

The Advertising Pas De Deux, April 25, 2002


   The two Democratic challengers for governor, Ed Rendell and Bob Casey, Jr., have raised and spent an enormous amount of money.  Estimates are that the two candidates have spent 10 million dollars campaigning to date, with much of that going to television advertising.  What has all this spending done for the two candidates?