Follow and Promote @Yourself Online: Defrag and Optimize Your #OnlineBrand
Presented by Kathleen Oppenheimer Berkey, AICP Attorney at Law and Certified Land Planner
In these “tech times,” first impressions are very rarely made face-to-face. Potential employers, colleagues, clients, and competitors will likely research you online before ever meeting you. Accordingly, it is very important to refine and optimize your online professional image, or your “online brand,” to ensure it best represents you as a person and as a professional.
As an attendee of this webinar you will learn how to effectively:
• Showcase your skills and expertise online;
• Network and connect with industry leaders through social media and social networking sites;
• Research prospective employers and recent developments in your field;
• Locate job listings that you may not have otherwise found; and
• Manage your online reputation.
Kathleen (Oppenheimer) Berkey ’05 is an attorney and certified land planner (AICP) with the Pavese Law Firm in Fort Myers, Florida. Her practice focuses primarily on planning, zoning, real estate, and environmental issues related to the development of land. As a certified land planner, she also testifies as an expert witness on land use and zoning issues.
Ms. Berkey is a Director on the F&M Alumni Association Board and serves as the Alumni Board Liaison to the Florida Regional Chapter of the Alumni Association.
Ms. Berkey enjoys actively engaging in online social media and social networking and speaking to recent graduates and professionals on how to create and maintain an online brand.
Bruce Katcher, Ph.D. '75 will provide aspiring and current consultants with insights about how to launch and sustain a successful independent consulting practice. He will share some of the important lessons he has learned from more than 25 years as a management consultant.
Bruce L. Katcher, Ph.D. is an Industrial/Organizational psychologist, consultant, author, and speaker. He received his B.A. in Psychology from F&M and his M.A. and Ph.D. from the University of Maryland. He is the author of "An Insider's Guide To Building a Successful Consulting Practice" and "30 Reasons Employees Hate Their Managers: What Your People May Be thinking and What You Can Do About It" both published by the American Management Association.
His firm, Discovery Surveys, Inc., founded in 1993, conducts customized surveys of employees and customers and has surveyed more than 60,000 employees in more than 100 organizations. His more than 100 clients include Alcoa, Dunkin' Donuts, Fidelity Investments, Johnson & Johnson, the Mayo Clinic, Revlon, Science Magazine, Sodexo, the Tata Group, Timberland, Tufts University, and W.R. Grace.
Bruce is the former president of The Society of Professional Consultants and is an ardent proponent of self-employment. As a side line to his survey consulting business, he provides individual and group coaching for aspiring and experienced consultants.
You can learn about his work helping consultants at www.CenterforIndependentConsulting.com and more about his survcey work at www.DiscoverySurveys.com
CALLING THE SHOTS: Your Retirement, Your Vision, Your Way
Presented by Sarah T. Thibault '76, First Vice President of Investments at Janney Montgomery Scott LLC
More and more people are questioning when and if they can retire; however they are not retiring from life. Most are looking to leave their careers and spend their time pursuing hobbies, dreams and passions. From working in the National Parks to volunteering with inner-city youth, from traveling the world to volunteering internationally, many are finding life after retirement richly rewarding.
But, first, you have to have a plan. This webinar will help give you focus so that you are able to put together a vibrant retirement, your way.
Sarah T. Thibault joined Janney Montgomery Scott in November 2008. With over 20 years in the investment field, Ms. Thibault worked with Morgan Stanley (and Dean Witter Reynolds) prior to joining Janney. She joined Janney because of the Firm's dedication to serving the needs of all of their clients. Working with a select group of clients, individual and corporate, Ms. Thibault is able to provide superior guidance and advice by listening to and understanding her clients' goals - both for the present and the future.
Sarah received her A.B. degree from Franklin & Marshall College and holds her FINRA Series 3, 7, 63, 65 securities licenses as well as life and health insurance licenses. Occasionally she makes guest apperances on WGAL-TV, covering topics such as "Those Retiring Baby Boomers" and "Preparing for a Layoff".
Very active in the community, Sarah serves on the Board of the Rotary Club of Lancaster and the SABVI and a sustaining Member of the Junior League. Sarah and her husband Paul, volunteer with the inner city Hispanic youth as a Youth Minister and Catechist at San Juan Bautista Catholic Church. She has served on various Boards in the community over the years.
She has a Black Belt in Karate and enjoys cooking, gardening, reading, traveling and German Shepherds.
Glenn Cummings, Director of Health Professions Advising, and Justin Hopkins, Assistant Director of the Writing Center, will join forces to present advice on how to write the best essays for graduate and professional school applications. What are the common essay "prompts"? What are the most common errors applicants tend to make? What foundations of good writing should you remember, and where can you express yourself more freely? Admissions personnel read thousands--sometimes tens of thousands--of these essays during every application cycle. How can you make yours stand out?
For most executives and entrepreneurs, the notion of becoming a thought-leader and a valued professional expert is no longer optional - it's a matter of professional survival to remain relevant, valued, and visible. Your positioning as an influential thinker will allow you to substantiate your company's expertise, message and brand; enrich relationships with critical stakeholders; and improve the visibility and stature of your leadership team. During this webinar you will:
David Newman is a nationally-acclaimed marketing expert and author of "Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition" (AMACOM, 2013) David runs a marketing strategy firm dedicated to making thought-leading entrepreneurs and executives more successful. Free resources including David’s 97-page Strategic Marketing eBook are available online at http://www.doitmarketing.com.
Ryan is a senior technology executive with over 16 years experience. During this time he's held a variety of global leadership positions at PricewaterhouseCoopers and SunGard focused on increasing corporate growth and efficiencies while responding to major trends and shifts in the industry. He has significant experience building and managing professional relationships across diverse environments both internally and externally with customers, partners, and vendors.
A 1997 graduate of F&M, he is married to Jennifer ('99) and has two daughters, McKenzie and Jordan. While spending most of his personal time with family, he has a passion for the advancement of issues related to youth and education serving on several local boards and committees focused on these challenges.
Jim Lemonick is a 1980 graduate of F&M who majored in Government. Shortly after graduation, Jim started his career at Advest, Inc., a regional brokerage firm headquartered in Hartford, CT. Jim trained and worked at Advest’s Philadelphia office until 1984, after which he was recruited to work with newly registered financial advisors at Drexel Burnham Lambert , Inc. In May of 1989, Drexel Burnham's Philadelphia office was acquired by Prudential Bache & Company. Jim worked with Prudential Bache, which eventually became Prudential Financial and then Wachovia Securities for 15 years, until May of 2004. At that time he joined MorganStanleySmithBarney (now Morgan Stanley) and moved to Lancaster Pennsylvania. Jim works primarily with high net worth individuals and corporate retirement plans. He manages approximately $110 Million in assets.
Jim is married to his wife, Leslie, has 4 children ages 14 to 22 and resides in the School Lane Hills neighborhood of Lancaster. He currently serves as Chair of the Central Pennsylvania Chapter of the F&M Alumni Association. In addition, he serves on the board of trustees of the Lancaster Country Day school where he is their Enrollment Committee Chairman.
Leveraging Social Media to Achieve Your Goals: LinkedIn, Twitter and Beyond.
Presented by Kathy Babb and Stephanie Kessler, Development Advisers, F&M Office of Student & Post-Graduate Development
Learn how to build a strong professional social media profile, discover the best ways to network with the 11,000+ F&M alumni and students and related groups using LinkedIn, and receive answers to your social media questions.
Dr. Cummings will discuss the various options for post-graduate study in preparation for health professional school (medical, dental, veterinary, etc.). He will address the different types of post-baccalaureate pre-health programs, what to look for when selecting a program, the challenges of becoming a post-bac student, and the role F&M's Health Professions Advising at the Office of Student & Post-Graduate Development can play in helping post-bac applicants and students.
Presented by Rick O'Connor, Vice President of PBM Marketing at CVS Caremark
April 24, 2013, 5:00pm - 6:00pm
Whether you are fresh out of college or a seasoned professional, this presentation will help you articulate your strengths and present yourself in any situation. Self-marketing is imperative in any job search, application, or interview -- Rick O'Connor will help give you an edge.
Rick is the Vice President of PBM Marketing at CVS Caremark. He drives segment and product marketing strategy, in addition to managing strategic sales communication and Brand Management. He joined CVS Caremark at the beginning of 2011, coming from Aetna where he had been the head of product marketing. In this role he managed marketing strategy and execution for Aetna’s suite of products. Rick was previously the head of marketing in Aetna’s Consumer Segment. He has over 20 years of experience in strategic marketing, advertising, brand building and business development. Rick started his marketing career at General Mills, Inc., and then worked in progressively more senior roles, advancing his career at Welch Foods and then Diageo.
Rick has his undergraduate degree from Tufts University and his MBA from The Olin Graduate School at Babson College. He is a past board member and current fundraiser of HARC (a Hartford based provider of programs and services for those with intellectual disabilities). In addition, Rick is Chairman of the Board of Trustees of Odyssey House, a national known therapeutic-community organization based in Harlem, NYC, specializing in drug and alcohol addiction recovery. Rick has been a guest lecturer in Marketing at the University of Connecticut and Hartford University MBA programs.
Rick lives in Avon, CT with his wife three children. Rick’s interests in include photography, music and doing an occasional triathlon.
Presented by Rebecca Rehr '09, Environmental Health Fellow at the Association of Schools of Public Health
March 28, 2013, 5:00pm – 6:00pm
During this webinar, Rebecca will share her experience launching from student to professional. Learn best practices for articulating diverse experiences as a cohesive whole, to better reach your target audience.
Presented by Liz Smith ’87, Vice President, Human Resources at Alliance Global Services
December 18, 2012, 5:00 pm – 6:00 pm
Whether you are a recent alumnus or a seasoned professional, having a group of advisors to mentor, challenge and support you can expedite and amplify your professional success. In this webinar, Liz Smith '87, will teach you the skills and techniques needed to take action and create and gain value from your own personal board of directors.
Liz Smith is a seasoned Senior HR and Operations Executive with broad functional experience in the technology, financial services, and healthcare industries. Liz is the Vice President of Human Resources and Corporate Operations for Alliance Global Services, a software product design and development firm headquartered in Conshohocken. Outside of work, Liz dedicates her time to professional and volunteer organizations. She is an active member of the Forum of Executive Women, the Greater Philadelphia Senior Executive Group, the Philadelphia Human Resources Planning Society and the Greater Valley Forge Society for Human Resource Management. For over a decade, Liz has held leadership roles in Soroptimist International, a non-profit organization dedicated to improving the lives or women and girls in our local community and throughout the world. Liz also actively mentors many college-aged men and women through formal Life After College and Foundations of Success programs with Franklin and Marshall College.
Presented by Susan Souffie ’97, Lifestyle Coach and Designer
December 11, 2012, 5:00 pm – 6:00 pm
Give up junk food, get back to the gym, lose the holiday weight, learn something new, spend less time at work/more time with family & friends, quit smoking, find a new job I don't loath.... forget the predictable January 2nd resolution list you're likely to toss by February! In this webinar, Susan Souffie '97, will give us a break from holiday mayhem with a humorous and heartfelt look at simple ways to get our careers and lives on track in 2013.
As a Lifestyle Coach and Designer, Susan Souffie is passionate about helping people create the space - both inner and interior - to support the work and life they most desire. Susan's approach is holistic and hands on, drawing on her background as a Human Resource executive for Fortune companies, and her training as a life coach and interior decorator. Leading her own purpose filled life, by example, and sharing what she's learned along the journey is the best way she knows to inspire others to take action and live life to the fullest, right now. Learn more about Susan at www.SusanSouffie.com.