Communications & Media Relations Policies

In addition to internal use of college imagery, this policy applies to the many entities with which Franklin & Marshall College conducts business or participates in cooperative financial agreements or partnerships. This includes relationships with vendors, contractors, architects, consultants, licensees, construction firms, retail establishments and other entities. The College appreciates these relationships, but owing to its nonprofit status, also must not appear to endorse or promote commercial or for-profit enterprises. Commercial and for-profit entities must contact the Office of Communications at F&M with requests to use the Franklin & Marshall College name or representative images.

1. Entities desiring to use the trademarked Franklin & Marshall College name or images in any online, print or other media may refer to the relationship with the College only in a specific and factual manner, and must follow the College's standard guidelines for promotional requests (for brochures, websites, releases, etc.) and film and photography guidelines.

2. Only after receiving express written approval specific to the intended use may entities use the Franklin & Marshall College logo, place mention of the College prominently on their websites, or refer to the corporate entity known as Franklin & Marshall College in any mass marketing or promotional materials.

3. When mentioning Franklin & Marshall, entities must refer to the specific project. For example, it would be acceptable to say, "Smith Co. has designed John Doe College for the Facilities and Operations Department at Franklin & Marshall College," or "Smith Co. worked with Franklin & Marshall's Facilities and Operations Department." It would not be acceptable to say, "Franklin & Marshall College teams up with Smith," "Franklin & Marshall College has partnered with Smith," or "Franklin & Marshall College uses Smith" — this applies especially in cases in which the relationship is for a department-specific, rather than College-wide, project. When the College is referenced, Franklin & Marshall should not be mentioned first in the sentence, headlines or section headers (see examples above).

4. The College must review and approve any copy that mentions Franklin & Marshall College before it proceeds to any new or further publication. This includes new mentions in press releases, in print materials, or on websites. The College also must review requests to discuss F&M projects in news interviews.

5. We ask that photographers and videographers — or their contract employers — wishing to capture images of the College for publicity purposes review the College's policy and submit a request to News Editor & Media Relations Liaison Pete Durantine.

6. The Office of Communications creates and maintains a large digital collection of news and mission focused photographs reflecting the life, history, study and experiences of the College's faculty, staff and student body. All images in the collection are the property of the College, to serve the strategic agendas of the Office of Communications or other specific departments. Any depiction or likeness of an individual portrayed in any image does not grant that individual ownership or unrestricted use of the image. As a courtesy, images may be made available for use by staff, faculty, students, alumni and friends for College-related purposes only. Images are not for resale, reproduction, personal promotion or commercial use without prior approval. Images may not be altered or used in any way that could bring harm to the reputation of the College or any members of its community.

7. Photo credits should be used whenever possible. For example: Photo courtesy of Franklin & Marshall College or Photo by Deb Grove, Franklin & Marshall College.

8. Access to the digital collection is restricted to the Office of Communications, and to select members of the College community and other entities, based on the discretion of the Senior Director of Creative & Brand Strategy and/or the Staff Photographer. By accepting access to the archive, or by accepting any of its individual digital assets (images) you agree to abide by the terms and conditions of this policy. Franklin & Marshall's granting of access to the digital collection and the images it contains does not imply unlimited use permissions nor any release of copyright restrictions. The Office of Communications reserves the right to restrict, suspend or terminate a user's access to the digital collection at any time for any reason without prior notice.

9. The use of any photographs is bound by the agreement reached for the approved particular project. For members of the news media, public-use doctrines apply. News media should contact Pete Durantine, News Editor and Media Relations Liaison, Franklin & Marshall College.

For general "Franklin & Marshall College" name/image permissions contact:

Jason Klinger
Senior Director of Creative and Brand Strategy
Office of Communications
Franklin & Marshall College
P.O. Box 3003
Lancaster, PA 17604-3003
Telephone: 717-358-3913

-----
Policy Maintained by: Office of Communications, Vice President for Communications
Last Reviewed: 02 August 2018