• Jessica Keech
Assistant Professor of Marketing

717-358-

wrffvpn.xrrpu@snaqz.rqh

Office: HAR 113

Phone: 717-358-5908

Office:  Harris 113 

Education

Ph.D., Business Administration - Marketing, Temple University

M.B.A., Marketing, Villanova University

B.S.B.A., Marketing and M.I.S., Boston University

Publications

Onel, N., Mukherjee, A., Kriedler, N.B., Diaz, E.M., Furchheim, P., Gupta, S., Keech, J., Murdock, M.R., & Wang, Q. (2018), “Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption,” Psychology and Marketing, 35(10), 752-765. 

Keech, J., Podoshen, J.S., & Papakroni, J., “Gender and Differences in Materialism, Power Importance, Risk Aversion, Self-consciousness,” Journal of International Consumer Marketing, 32(2), 82-93.

Keech, J., Morrin, M. & Podoshen, J.S. (2020), "The effects of materialism on consumer evaluation of sustainable synthetic (lab-grown) products", Journal of Consumer Marketing, 37(5), 579-590.

Course Information 

  • BOS 341 - Marketing
  • BOS 480 - Branding and Marketing Strategy
  • BOS 480 - Consumer Behavior