More than a decade ago, Franklin & Marshall College's Business Department re-organized to reflect a course of study broader in scope and more deeply integrated in the liberal arts. The result: the Department of Business, Organizations and Society (BOS).
A BOS major's experience includes disciplines such as philosophy, psychology, history and literature. It teaches students that business is about working with people, not just marketing strategies, accounting sheets and profit/loss margins.
"Business has always been part of society," said Professor of Legal Studies Jeffrey Nesteruk. "We're blending business learning and liberal arts education."
To accomplish that aim, BOS bridges business studies with liberal arts disciplines by using innovative learning methods, such as digital storytelling -- the practice of using computer-based tools to tell stories.
"I want students to be exposed to the large narrative of popular culture, but also their own narrative," said Nesteruk, who was a practicing attorney before joining F&M 21 years ago. "Digital storytelling contributes to a more creative integration of business study with the liberal arts."
For its success in transforming business learning into a program steeped in the humanities, the Aspen Institute's Undergraduate Business Education Consortium has recognized F&M as a leader in preparing students to be well rounded for the business and professional world.
Here is a short video about Nesteruk's teaching and his students' use of digital storytelling: