The Center for Opinion Research is widely recognized as one of the nation’s foremost survey research organizations. We design innovative and thoughtful research solutions to help our clients answer important questions and make strategic decisions. As a full-scale survey research organization situated within a liberal arts college, the Center is unique in Pennsylvania, and our research capabilities are greatly enhanced by our relationship with F&M. Our expertise covers a wide range of areas, including public policy, healthcare, education, marketing, and politics. We are also home to the nationally recognized Franklin & Marshall College Poll, which surveys citizens about public policy and political issues. Widely praised for its accuracy, this is the oldest statewide poll exclusively directed and produced in Pennsylvania.


                                      Now hiring Telephone Interviewers: 

Results of the Latest F&M Poll

The October 2018 Franklin & Marshall College Poll finds that nearly three in four (71%) of the state’s registered voters are “very interested” in the 2018 elections, an increase of ten points since our September survey. At the moment, similar proportions of Republicans (75%) and Democrats (73%) say they are “very interested” in the election which...

Read More

Helping the United Way of Lancaster Create Lasting Change

The Center is the United Way’s external evaluator for their 10-year Collective Impact Initiative. We are helping them reach out to residents, nonprofits, and community leaders to understand what changes they want to see in the county, and assisting in analyzing and understanding the data. 

Read More

Assessing Community Health Needs in Franklin County

A recent comprehensive study identified healthcare issues of consequence to the Franklin County community. Key findings are that the most significant health risks relate to obesity, diet and exercise, mental health issues, and access to healthcare.

Read More

Follow the Center for Opinion Research on Twitter