The Center for Opinion Research is widely recognized as one of the nation’s foremost survey research organizations. We design innovative and thoughtful research solutions to help our clients answer important questions and make strategic decisions. As a full-scale survey research organization situated within a liberal arts college, the Center is unique in Pennsylvania, and our research capabilities are greatly enhanced by our relationship with F&M. Our expertise covers a wide range of areas, including public policy, healthcare, education, marketing, and politics. We are also home to the nationally recognized Franklin & Marshall College Poll, which surveys citizens about public policy and political issues. Widely praised for its accuracy, this is the oldest statewide poll exclusively directed and produced in Pennsylvania.
Now hiring Telephone Interviewers:
The March 2021 Franklin & Marshall College Poll finds two in five (36%) of the state’s voters believe the state is “headed in the right direction,” which is significantly lower than the recent, pre-pandemic high of 57% reported in October 2019. Voters list COVID-19 (31%) as the most important problem facing the state today, as they did in our...Read More
The Center is the United Way’s external evaluator for their 10-year Collective Impact Initiative. We are helping them reach out to residents, nonprofits, and community leaders to understand what changes they want to see in the county, and assisting in analyzing and understanding the data.Read More
A recent comprehensive study identified healthcare issues of consequence to the Franklin County community. Key findings are that the most significant health risks relate to obesity, diet and exercise, mental health issues, and access to healthcare.Read More