The Center for Opinion Research is widely recognized as one of the nation’s foremost survey research organizations. We design innovative and thoughtful research solutions to help our clients answer important questions and make strategic decisions. As a full-scale survey research organization situated within a liberal arts college, the Center is unique in Pennsylvania, and our research capabilities are greatly enhanced by our relationship with F&M. Our expertise covers a wide range of areas, including public policy, healthcare, education, marketing, and politics. We are also home to the nationally recognized Franklin & Marshall College Poll, which surveys citizens about public policy and political issues. Widely praised for its accuracy, this is the oldest statewide poll exclusively directed and produced in Pennsylvania.

Franklin & Marshall College Poll

Read the Latest F&M College Poll Results

The February 2017 Franklin & Marshall College Poll finds that Pennsylvania voters continue to be dissatisfied with the direction of the state, the country, and with politics in general. Most registered voters believe the state (52%) and country (66%) are “on the wrong track.” Many registered voters also believe that “government” and “politicians”...

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Review the Results of our 2015 Community Health Needs Assessment of York and Adams Counties

This research identified health needs in the York and Adams communities, focusing specifically on health risks that are among the leading causes of death and disability. Our analysis shows that the most significant health risks relate to obesity and mental health.  

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Read About our Groundbreaking Research on Child Abuse, conducted for the Pennsylvania Family Support Alliance

Called Childhood at Risk: An Exploration of Perceptions and Attitudes Regarding Child Abuse, this important research examines attitudes about child abuse in order to identify how misconceptions can be corrected and children can be protected.  

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Review the Latest F&M College Poll Results

 The February 2017 Franklin & Marshall College Poll finds that Pennsylvania voters continue to be dissatisfied with the direction of the state, the country, and with politics in general. Most registered voters believe the state (52%) and country (66%) are “on the wrong track.” Many registered voters also believe that “government” and “politicians”...

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Read the Opinion Piece by Director Berwood Yost, published in The Philadelphia Inquirer and elsewhere.

“No candidate with negative personal popularity has won an election for U.S. Senate, governor, or president in Pennsylvania. Not one. That Donald Trump and Hillary Clinton are the most unpopular candidates ever to run for president is one more example of how unusual and unpredictable this campaign is and will be.”  

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Story 2/23/2017

Voters in Pennsylvania Unhappy with Government and Politics,...

More than three months since the contentious 2016 election, and one month into a new administration and Congress, Pennsylvania voters remain dissatisfied with the direction of the country, the state...

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Story 11/1/2016

Clinton’s Lead Widens in Pennsylvania, F&M Poll Shows

With one week to go before the election, Democratic nominee Hilary Clinton’s lead in the presidential race has widened to 11 percentage points in Pennsylvania, according to the latest Franklin &...

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Story 10/4/2016

Trump Falls, Clinton Holds Lead in Pennsylvania, F&M Poll...

Democratic nominee Hilary Clinton maintains the lead in the presidential race while her Republican competitor, Donald Trump, bruised by his performance in the candidates’ first debate, has lost...

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