Berwood Yost, Director, has substantial applied experience designing and implementing public opinion research using both qualitative and quantitative methods. He has been the director of the Center for Opinion Research since 2003, when the Center moved to Franklin & Marshall College from Millersville University. Over the last 20 years, Mr. Yost has conducted funded research on behalf of government, business, nonprofit organizations, higher education, and the media. His clients have included major private and public organizations and institutions in the fields of health, education, public policy, and business. He has published nearly two dozen articles in refereed scholarly journals and has also made numerous conference presentations based on the results and analysis of survey research he has designed and administered. His scholarly research has appeared in Addictive Behaviors, American Journal of Preventive Medicine, American Journal of Public Health, Commonwealth, Criminology and Public Policy, Nicotine and Tobacco Research, Tobacco Control, and Women’s Health Issues. His work has also appeared in The Polling Report, Public Opinion Pros, and Survey Research, which are published for the professional survey research community. The results of Mr. Yost’s research have also appeared in major newspapers, including The New York Times, USA Today, The Philadelphia Inquirer, and the Philadelphia Daily News, to name a few.
Mr. Yost is the director and cheif methodologist for the Franklin & Marshall College Poll, which tracks public attitudes toward public policy issues and political campaigns. It has become the state’s most respected pre-election survey because of its accuracy in forecasting election outcomes. He also regularly teaches courses on research methods at F&M; recently, he was a member of the team that created and taught a highly praised multidisciplinary course called Public Health Research: Pregnancy Outcomes in American Women, which was based on his groundbreaking research into reproductive health and pregnancy outcomes among Amish women in Lancaster County. Prior to assuming his present post, Mr. Yost was the Director of the Center for Opinion Research at Millersville University, where he also taught courses in public policy and research methods.
Kelly Frey, Senior Project Manager, joined the Center's project management team in 2006, and currently oversees all of the Center's program evaluation and survey research projects for local public school districts. She has particular expertise in the evaluation of grant-funded programs, and has designed and conducted research for many organizations with educational programs. Prior to 2006, she worked as a program coordinator and counselor providing behavioral health and psycho-educational services to teens and families. Ms. Frey earned her Bachelor’s and Master’s degrees in Psychology from Millersville University. During her undergraduate studies, she held an internship at the Center for Opinion Research at Millersville, and during her graduate studies she served as Graduate Assistant at the Center.
Scottie Thompson Buckland, Project and Data Specialist, began working at the Center as an undergraduate intern in 2011, and became a full-time staff member in July 2013 as a Postgraduate Research Fellow. In August 2015, Ms. Thompson Buckland assumed her current role as Project and Data Specialist. In this position, Ms. Thompson Buckland’s responsibilities include gathering and analyzing statistical data, conducting literature reviews, researching material for both scholarly research and survey research projects; survey instrument design and reporting; supervising and managing undergraduate student interns; conducting research in biology and psychology lab settings; ArcGIS data mapping; website development, and web content management. She has published five articles in refereed scholarly journals and has also made numerous conference presentations. Her scholarly research has appeared in Journal of Human Rights, Commonwealth, Journal of Community Health, American Thoracic Society, and Journal of Community Health Nursing. She holds a Bachelor of Science degree in Neuroscience from the University of Delaware.
Stacy Gillespie, Data Collection Manager, came to the Center in August 2010. Ms. Gillispie is responsible for coordinating the day-to-day operations of the Center's call center, including scheduling, staffing, and data quality control. She develops and delivers training, monitors interviewer performance, and designs best practices for the call center staff to ensure efficient project completion. She has previous experience as a work force analyst, specializing in trending analysis to improve the functionality and productivity of a contact center. Ms. Gillespie holds a B.S. in Elementary Education from Millersville University.
Michelle Zhang, Database Developer and Programmer, began working at the Center in August 2011. She has an extensive background in software engineering, and has created applications that support information systems, survey research projects, and manufacturing activities. She has also developed and maintained complex databases and provided IT support for businesses. At the Center, Ms. Zhang builds databases for research projects, as well as web- and windows-based internal applications that support those projects. She also develops and maintains the SQL report generators for all research, including CATI-based surveys. In addition, she provides support to Franklin & Marshall’s GIS Lab. Ms. Zhang holds a B.S. in Business Information Systems and an M.S. in Management of Information Systems, both from Utah State University.
Julia Haigh, Office Administrator, came to the Center as an interviewer in 2003, and quickly became one of the team of senior interviewers. She has also served as a member of our research support staff, managing data entry, interviewing, and special assignments. As office administrator, Ms. Haigh is responsible for the day-to-day human resources and business needs of the Center. She holds a B.A. from Millersville University, and has also worked in publishing as both an editor and copy editor.
Kathy Gleason, Call Center Shift Lead, joined the Center as a Telephone Interviewer in 2010, and was promoted to our supervisory team in 2013. As a Shift Lead, she manages the call center during telephone surveys, ensuring that interviewers follow all protocols and procedures. In addition to Ms. Gleason's experience at the Center, she has organized and led campaign efforts for the League of Women Voters. She has also worked in the banking industry. Ms. Gleason is a graduate of the University of Pittsburgh and holds an MBA from Rice University.
Crystal Keen, Call Center Shift Lead, joined the Center as a Telephone Interviewer in 2017, and was promoted to our supervisory team within a few months. As a Shift Lead she assists with the day to day operations of the call center and provides training and development to the data collection staff. Prior to working at F&M, Ms. Keen had over seven years of experience as a Research Associate, focusing on research for not-for-profit senior living providers and community health organizations.
Crystle Ortiz, Call Center Shift Lead, joined the Center as a Telephone Interviewer in 2019, and was promoted to our supervisory team within a few months. She is bilingual in English/Spanish and takes the lead on assisting the Project Managers with bilingual projects and coaching the center's bilingual telephone interviewers. As a Shift Lead, she assists with the day to day operations of the call center and provides training and development to the data collection staff. Prior to working at F&M, Ms. Oritz had worked as a Research Associate and a Criminal Court Clerk.